
This is a popular option as it is simple and accessible even for the less tech-savvy users. The first one is to use WhatsApp API to connect the app to your existing system. There are three main ways to integrate WhatsApp with other platforms. It can be integrated with other channels/apps via APIĪnother reason why companies like to use WhatsApp as a customer service channel is how easy it is to integrate with other channels and applications. Due to its wide availability and convenient team inbox, WhatsApp can help customer support agents cut down response times and keep their customers satisfied at all times. It makes perfect sense for customer service agents to use it as one of the primary communication channels. With a whopping 31%, WhatsApp is a market leader that shows no signs of slowing down. WhatsApp is the number one messaging app in more than 100 countries. Let’s have a look at some of the reasons why companies turn to this messaging channel. But why? What is the reason this popular messaging app has won over so many customer-centric businesses?


There is no doubt that WhatsApp is becoming a fairly common business tool these days. Why is WhatsApp great for customer service?
